Together for the Tote campaign

Bringing horseracing together for the Tote

Together for the Tote was a campaign run by a group of racehorse owners and breeders. Passionate about the sport and determined to bring the industry together to ensure a successful future for the Tote.

Together for the Tote had widespread support across the sport from leading trainers and jockeys, such as John Gosden OBE and Frankie Dettori, as well as the Racehorse Owners Association.

Having acquired the Tote on October 15th, 2019, the campaign came to a close. However, as new owners, the UK Tote Group (formerly Alizeti) are pursuing exactly the same ambition for the Tote’s rejuvenation.

To read more about UK Tote Group’s plans for the Tote, click here.

Bringing racing fans together in the Tote Town Hall

As part of the campaign, the Tote Town Hall was created to get feedback from racing fans and communities on Tote products. It was a successful collaboration mechanism which received tens of thousands of votes, comments and suggestions on what people would like to see from the Tote in the future.

Those idea led directly to new Tote products and services you’ll be able to see on the new Tote website when it launches next month.