Our plans for the Tote
Our plans for the Tote will ensure it remains true to its founding values: a win-win partnership that brings excitement to fans and vital funding for the industry.
Using best-in-class technology, digital innovation and customer engagement, we are developing the UK Tote into a modern British success story: a world-leading pools platform, reaching new audiences with innovative products.
Looking after customers and supporting the sport will always be our number one priority.
Hear about our latest developments at the Tote
Hear from the owners of the Tote
Read our Year Four Review: Pressing Ahead
Join us on the journey to transform the Tote
As part of our journey, we talked to racing fans to hear their views and help prioritise what we launch.
These ideas have led directly to some of the new features and products you’ll see online when you visit tote.co.uk
It won’t happen overnight, but we’re inviting everyone who values the sport, whatever your link to betting and racing, to join us on this journey.