Press Release

The new partnership will allow the Tote, whose Headquarters are based in Wigan, to expand their passion into Rugby League.

Speaking on the partnership, Alex Frost, Chief Executive of the Tote, said: "Everyone at the Tote is so proud to be standing alongside Wigan Warriors as their new Principal Partner. We are bringing together two iconic Wigan institutions to celebrate our town, our people and our shared sporting spirit. Many of our 200 Tote colleagues are lifelong supporters of Wigan Warriors so this partnership means so much to them. We can’t wait to be part of the journey with the club and its fans over the next three years."

Warriors CEO Kris Radlinski MBE, said:  "This is a very special partnership for us. The Tote has decades of history in Wigan and bringing together our two names feels like the perfect fit. Alongside the Tote we look forward to celebrating our town and our community. We’re excited to work closely with everyone at the Tote to create memorable moments for our fans and to show the power of Wigan when we stand together."

Lisa Nandy MP, Member of Parliament for Wigan and Secretary of State for Culture, Media and Sport added:  "Wigan Warriors and the Tote are two of our town's most well-known institutions that make crucial contributions to the local economy - providing jobs, opportunities and tapping into the renowned passion for sport we have in Wigan. This partnership will help build stronger links between the two and I look forward to seeing how they can work together to have a positive impact in the local community. I also wish Wigan Warriors all the best for a successful 2026 season - I'll be cheering them on."

David Molyneux MBE, Executive Leader of Wigan Council, also said: “I am delighted to see Wigan Warriors and the Tote partner together. They are both very important organisations in our town, being internationally renowned brands and making a significant economic contribution to the Borough. Everyone at Wigan Council will be cheering the partnership on!” 

ENDS.

For further information, please contact:

Susannah Gill
Communications and Corporate Affairs Director
UK Tote Group
susannah.gill@uktotegroup.com
+44 (0)7751 870 929

Notes to editors

About UK TOTE GROUP

The UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator since 1928.

UK Tote Group investors are passionate about horseracing. They include owners and the Racehorse Owners Association, breeders and individuals based in the UK and globally.

The Tote is working with stakeholders across horseracing in the UK, Ireland and globally to revitalise and grow pool betting to ensure it is part of a sustainable and successful future for the sport.

The Tote is the pool partner to the major racecourses in Britain, and all Irish racecourses ensuring they benefit from every pool bet. The UK Tote Group is proud to be able to work with them, along with media rights and bookmaker partners to bring innovations and improvements to all of its customer channels, including those within its digital business, through the Tote website (tote.co.uk/tote.ie) and the Tote App.

The Tote is a founding member of the World Tote Association and plays an active role in encouraging collaboration between pool betting operators around the globe. Central to this international collaboration is World Pool which is creating huge pools for racing fans from around the globe to bet into and providing substantial new funding for horseracing.

The Tote employs 200 people who are based in the Tote’s main office in Wigan and its satellite office in London.

For more information, please visit www.uktotegroup.com and www.tote.co.uk and follow us @UKToteGroup and @ToteRacing.