UK Tote now offering direct access to US pools for North American racing 

Thursday 2nd February 2023

Tote customers are now able to bet on daily North American thoroughbred racing across all digital platforms including, tote.co.uk, Mobile Web, Android, iOS apps and via text betting. Made available for the first-time last week, Tote customers enjoyed direct access to Saturday's Pegasus World Cup pools, which saw a total of $43M wagered across the card.

The Tote commingle directly into the primary US pools, following the racing rules of each host track. As part of a phased approach, customers will have access to win, place, exacta and trifecta pools initially, with betting offered on the North American racing schedule broadcast on Sky Sports Racing. This ensures that streaming will be available for all customers to enjoy live and free on the Tote app and website.

In partnership with 1/ST Content, the leading distributor of premium North American content across their network of 60 racecourses, Tote customers can expect an enhanced experience from improved feeds alongside associated data and content, including silks and ratings. Enriched racecard content will also be available on the website and Apps as part of the North American racing package, with new tips featuring the Danger, Alternative and Dark Horse.

1/ST Content is the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.

Alex Frost, Chief Executive of the UK Tote Group, said: “With pool betting being the main source of liquidity for US horse racing, this is a timely and important development for our customers, and the first time regular North American racing will be offered as a Tote product in the UK and Ireland on a daily basis.

"We remain committed to ensuring the reach of racing product continues to expand for our customers, and this is a further step to ensure UK and Irish Tote customers can bet into the biggest pools across the world.”  

Simon Fraser, Senior Vice President International at 1/ST Content, added: “It's another exciting partnership with a brand synonymous with racing. We're looking forward to seeing how Tote customers receive the offering across a different time zone with an improved customer experience.”

For FAQs and a short guide to betting on North American racing with the Tote, please click here.

ENDS.

For further information, please contact:

Harriet Collins

Communications and Corporate Affairs
UK Tote Group
harriet.collins@tote.com
+44 7827 957 113

Notes to editors

About UK TOTE GROUP

UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.

The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.

UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as funding for British horseracing. 

The 90-year-old British company is backed by racehorse owners and breeders from around the world. It has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year, alongside an alliance with Tote Ireland.

The Tote employs 200 people who are based in the Tote’s main office in Wigan and a satellite office in London.