Tote partners with ATG to offer customers new bets and live streaming on Swedish Racing
Tuesday 31st March 2020
The Tote is delighted to be partnering with the Swedish Horse Racing Totalisator Board (ATG) to offer customers new betting opportunities on Swedish racing.
The Tote commenced offering bets on all Swedish racing meetings on Friday 27th March. This currently includes two or three trotting meetings per day with thoroughbred racing recommencing at Bro Park on Sunday 5th April after its annual March break.
Available bets for all Tote customers on Swedish thoroughbred and trotting racing include Win, Place and Trifecta, as well as Exacta on thoroughbred racing only, with work underway to integrate the Tote with the popular Swedish multi-leg V-bets.
In addition, all the racing is being streamed live on a watch and bet basis on tote.co.uk. This is available to all Tote customers who do not need to place a bet to be able to enjoy the sporting action. All new customers signing up to tote.co.uk will receive a £10 risk free first bet on Swedish racing.
In total Swedish trotting and thoroughbred associations host nearly a thousand meetings every year at 37 different venues with thoroughbred race meetings usually taking place at Bro Park, Jagersro, and Gothenburg Galopp racecourses. A guide to Swedish racing can be found on the Tote Blog at https://tote.co.uk/racing/guides/a-guide-to-racing-in-sweden.
Racing at Bro Park in Sweden. Image by Elina Björklund, Svensk Galopp
Alex Frost, Chief Executive of the UK Tote Group, said: “In these unprecedented times we are all working together across horseracing to do what we can to support the sport and its participants. Horseracing is truly global and at the UK Tote we want to play our part in showcasing the sport to as broad an audience as possible. We want to help increase interest in racing and via innovation and collaboration
ensure pool betting can help drive revenue back to the sport.
“Our new partnership with ATG is a valuable example of this with racing fans now able to enjoy watching and betting on Swedish racing for the first time with the Tote. I would like to thank Hasse and his team at ATG for their innovative approach to our discussions which has enabled this agreement to be formalised very rapidly. We look forward to continuing to work together as we integrate the Tote with the popular Swedish multi-leg V-bets.
“In addition to our work with ATG, we are in discussions with a number of another international partners which we look forward to providing an update on in the coming weeks.”
Hasse Lord Skarplӧth, Chief Executive of ATG, said “We are all affected by the situation the world is in right now, both in our private and professional lives. Under these circumstances it is good that in the short term we have been able to work with the UK Tote to offer betting on Swedish racing for their customers for the first time, thereby generating revenue to the sport. We intend to continue to exchange ideas and develop the partnership between the UK Tote and ATG to help benefit racing in both our countries.”
For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup and @ToteRacing.
ENDS.
For further information, please contact:
Susannah Gill
Communications and Corporate Affairs Director
UK Tote Group
susannah.gill@uktotegroup.com
07751 870 929
Notes to Editors
About UK TOTE GROUP
UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.
The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.
UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as increased funding to British horseracing.
The 90-year-old British company is backed by racehorse owners and breeders from around the world and has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year.
The Tote employs 90 people who are based in the Tote’s main office in Wigan and a satellite office in London.
For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup and @ToteRacing.
About Swedish Horse Racing Totalisator Board (ATG)
AB Trav och Galopp (ATG) is owned by the national trotting and thoroughbred racing associations, 90% by the Swedish Trotting Association (ST) and 10% by Swedish Jockey Club (SG). ATG is proud to present large runner fields every day, all year around to create great racing and interesting betting opportunities. ATG delivers a combination of world class trotting and thoroughbred racing and exciting and entertaining betting. ATG offers betting at a just over 2,000 agents, on digital platforms, as well as on 37 trot and thoroughbred racecourses all over Sweden.
In 2019, almost 20,000 races with betting were carried out with a turnover for the corporate group of approximately SEK 4.4 billion. Through betting, ATG is able to safeguard the long-term conditions of Swedish horse racing. For example, in 2019 ATG will give back a surplus of minimum SEK 2,18 billion into the sport. Visit www.omatg.se/english to find out more about ATG.