Tote launches unique daily Fantasy Horseracing Game
Thursday 3rd November 2022
Tote Fantasy a first for British racing
Tote Fantasy is designed to combine a number of different betting products into one simple horse racing game. Players simply build their best stable to try and win real money with a bet that is globally unique for the sport.
All in one day rather than over a season, players have 10,000 ‘guineas’ to pick one horse in each of the seven selected races, usually based around ITV Racing. Their equine team members will score points according to where they finish in their race, with more runners meaning more points. Players then have to make sure they balance their budget, choose which favourites to be with or against, and use their two ‘boosts’ wisely to maximise points.
Tote Fantasy offers the horseracing TV viewer a much more immersive experience as they have to play elements of being the bookmaker, buyer, punter and DFS player all rolled into one bet.
The overall leading points scorer on the day scoops the jackpot, but you only need to finish in the top 25% of players to make a profit, meaning one or two winners could be enough to be in the money. Equally, nobody is out of it until they cross the finish line in the very last race, meaning punters get much more ‘bang for their buck.
Tote Fantasy
Head of Fantasy at the Tote, Jamie Benson, explains: “This is a first for British racing, with Tote Fantasy not only offering punters an interest for the whole day for a small outlay [£7], but also connecting the viewer with the sport in a more direct way. We hope this will bring a new and younger audience to British racing. At the Tote we are all passionate racing fans and want to give those that love the sport, from weekend watchers to every day viewers, to new fans a feeling of being at the heart of the racing game, rather than being an outsider looking in.”
Play Tote Fantasy exclusively @ Tote Fantasy | Tote and follow @ToteFantasy.
ENDS.
For further information, please contact:
Susannah Gill
Communications and Corporate Affairs Director
UK Tote Group
susannah.gill@uktotegroup.com
+(0)7751 870 929
Ed Pownall
+44(0)7825 064 776
Notes to editors
About UK TOTE GROUP
UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.
The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.
UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as funding for British horseracing.
The 90-year-old British company is backed by racehorse owners and breeders from around the world. It has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year, alongside an alliance with Tote Ireland.
The Tote employs 170 people who are based in the Tote’s main office in Wigan and a satellite office in London.