Tote Guarantee now available for racegoers at 55 racecourses
Monday 8th November 2021
From today racegoers betting on-course with the Tote will benefit from extra value.
The Tote and britbet have agreed that Tote Guarantee will be offered across britbet’s 55 partner racecourses.
Tote Guarantee is an enhancement to the dividend which ensures the Tote Win price will always match the industry Starting Price (SP) or exceed it if the pool price is bigger. Where the Tote Win price is higher than SP the customer will be paid the higher price. With Tote Guarantee in place racegoers can have the confidence to bet on any horse with the Tote and get the best price guaranteed on Win bets every time when they bet on a racecourse or at tote.co.uk.
The availability of Tote Guarantee on-course will be for an initial trial period of three months until the end of January 2022, but britbet and the Tote are hopeful that a positive response and feedback from racing fans will result in the initiative being continued on a longer-term basis.
Nigel Roddis, Britbet Managing Director, said “As racegoers increasingly return to racecourses we want them to enjoy the best possible experience. The added value that Tote Guarantee provides on every Win bet is a boost for racegoers and one that we hope they will embrace. By doing so, they will be directly contributing to the racecourse and the sport itself.”
Alex Frost, UK Tote Group Chief Executive, said “We are delighted to have worked with the britbet team and their racecourse partners to ensure Tote Guarantee is now available across 55 British racecourses. This is an important development in ensuring racing fans can have confidence in getting the best value when betting with the Tote. We look forward to reviewing its impact, continuing to innovate the pool betting offering, and working with our partners across British racing.”
Charlie Boss, The Jockey Club Chief Commercial Officer, said: “It has been wonderful to welcome fans back to our racecourses, and we are always looking for ways to improve their experience while they are with us. Offering our racegoers the Tote Guarantee, which has been made possible through the partnership between britbet and UK Tote Group, will give them better value and a better on course betting experience.”
For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup and @ToteRacing.
ENDS.
For further information, please contact:
Susannah Gill
Communications and Corporate Affairs Director
UK Tote Group
susannah.gill@uktotegroup.com
07751 870 929
About UK TOTE GROUP
UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.
The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.
UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as funding for British horseracing.
The 90-year-old British company is backed by racehorse owners and breeders from around the world. It has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year, alongside an alliance with Tote Ireland.
The Tote employs 170 people who are based in the Tote’s main office in Wigan and a satellite office in London.
About britbet
Britbet is a partnership of 55 British racecourses, established in 2018 to ensure profits from racecourse activities are returned directly to racecourses. Britbet run the pool betting operation on-course, betting into the UK Tote pool, for all British racecourses, with the exception of Chester, Bangor, Ascot and Chelmsford.