Press Release

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Eugene Delaney – Chief Commercial Officer, B2B ‍ ‍

Eugene Delaney joins the Tote's executive team to lead its B2B operations across the company's International and UK business pillars.

He brings more than 20 years' senior commercial and operational leadership experience across the sport, media, horseracing and B2B betting and data sectors, having held leadership positions including Managing Director of Podium at PA Media Group, B2B Director at Spotlight Sports Group, Head of B2B at Racing Post and Commercial Manager at Paddy Power.

Delaney will lead the continued growth of the Tote's partnerships with racecourses, operators and international pool partners, while driving the operational excellence needed to support the company's next phase of growth.

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Paddy Desmond – Group Chief Operating Officer‍ ‍

Paddy Desmond has been promoted from Chief Revenue Officer to Group Chief Operating Officer, assuming operational leadership across the UK Tote Group business with responsibility spanning product, customer experience, marketing and revenue.

He brings extensive experience across betting, gaming and horseracing, having previously held senior commercial positions at Paddy Power and Flutter Entertainment, alongside roles at the British Horseracing Authority. His experience combines commercial leadership with a deep understanding of the sport's governance and long-term sustainability.

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Alex Frost, Chief Executive Officer of UK Tote Group, said:

"These changes to our senior team ensure we have dedicated leadership across both sides of our business. Paddy has an outstanding track record in our consumer business and a deep understanding of racing, and his expanded role reflects the confidence we have in him to lead our growth. Eugene brings outstanding B2B and data expertise that matches the ambition we have for our partnerships and pool businesses. Together they strengthen our leadership team and position us well for the next stage of the Tote's growth."

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Paddy Desmond, Group Chief Operating Officer, said:

"This is an exciting time to be leading the Tote's consumer business. We have a distinctive product, a loyal customer base and real momentum. My focus will be on continuing to improve the experience we offer customers while growing the business responsibly and sustainably."

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Eugene Delaney, Chief Commercial Officer, B2B, said:

"The Tote's B2B potential, across international pools and the UK, is significant and there is a clear opportunity to build on what has already been achieved over the last eight years. I'm looking forward to working with Alex, Paddy and the wider team to deepen our partnerships, sharpen how we operate and continue building long-term value for our racecourse, operator and international partners."

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Notes to Editors

About UK Tote Group‍ ‍

UK Tote Group operates the Tote, Britain's only major pool betting business, and is committed to delivering long-term funding to British racing through its pool betting operations and international partnerships.

The Group works closely with racecourses, betting operators and international partners to grow pool betting and deliver an outstanding experience for customers across the UK and overseas.

The Tote employs 200 people who are based in the Tote’s main office in Wigan and its satellite office in London.
For more information please visit www.uktotegroup.com and www.tote.co.uk and follow us @UKToteGroup and @ToteRacing.

Media enquiries

Natalie Bradford

Head of Marketing

natalie.bradford@tote.co.uk

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