Tote Million Pound Placepot everyday and best value on offer for the 2023 Cheltenham Festival
Thursday 9th March 2023
· £1 Million Placepot everyday of the Cheltenham Festival
· Tote Guarantee available on-course and online
· Tote+ up to 10% dividend enhancement for digital customers
· Betting Tournaments available every day
· Tote Fantasy Daily Games
· Danny Mullins ‘Journey to Cheltenham’ out Friday 10 March 2023
Ahead of the 2023 Cheltenham Festival in just under one week’s time, the Tote will once again showcase the value of the pool betting offering, and ensure an enhanced customer experience, both on-course and online at tote.co.uk.
For the first time, the Tote will offer £1 Million Placepot everyday at the Cheltenham Festival. The Placepot is the Tote’s most popular bet with punters getting involved across the four days. In the last five years, Cheltenham has yielded the highest Placepot dividend of all British racecourses, returning an average of £2,361.39. In the last 10 years Cheltenham has also returned some huge Placepot dividends, including in 2019: £91,283.90. During Cheltenham, each Placepot pool will open the night before.
The Tote's popular Betting Tournaments will also be on offer for customers to enjoy. Daily social, competitive betting with prizes for the winners, players must opt-in to the Betting Tournament and place three or more bets totalling £10 or more to qualify for prizes. There are fixed prizes for the top three finishers each day and the top 10 profit makers will receive an invitation to take part in the £25, 000 Jumps Series Tournament Final.
New for 2023, Tote Fantasy Pools will also be available each day of the Festival for the very first time. The Tote’s newest product, Tote Fantasy is a hybrid of the popular Ten to Follow game mixed in with elements of the popular Fantasy Football mechanics. Players are given a 10,000 Guinea budget to select one horse in each of the seven featured races, apply boosts on your fancied team members and score your way into the top 25% of players to scoop a slice of the Jackpot. The new Private leagues feature allows players to do battle with their friends as well as other players and It will only set you back £7.
TOTE OFFERS BEST EVER VALUE ON AND OFF THE RACECOURSE
The Tote's commitment to ensuring the best value for customers remains one of its key priorities and following its introduction on British racecourses in November 2021, Tote Guarantee will be available to racegoers betting with the Tote direct online at tote.co.uk and on-course at Cheltenham. Tote Guarantee gives customers the best of the Tote return or the Starting Price, whichever is bigger.
Where the Tote Win price is higher than SP, the customer will be paid at the higher price. With Tote Guarantee in place, racegoers can have the confidence to bet on any horse with the Tote and get the Best Price Guaranteed on Win bets every time when they bet on a racecourse or at tote.co.uk.
For those who can’t make it to the racecourse, the Tote will be offering all online customers a free £1 placepot on the opening Tuesday of the Festival and the first £1 Million Placepot Pool of the week. Customers must opt-in to this promotion, then they will be credited with £1 Tote Credit to be used on Tuesday 14th March only. Across the town and on the major train routes to Cheltenham, the Tote in association with Racing Post will be distributing complimentary copies of “Cheltenham” a pocket sized paper to inform and help racegoers with their selections throughout the week.
The Tote’s digital customers (betting on tote.co.uk, via the app or via text betting) will benefit from Tote+ (Tote Plus) which is a 10% price boost on their returns on their Win and Place bets just by betting direct and 5% across Exotics including the Placepot. At last year’s Festival, Commander Of Fleet scored at 50/1 in the Coral Cup but Tote+ paid £67.65 - that’s a 33% overpay.
Alex Frost, UK Tote Group Chief Executive, said: “The Tote will be more competitive than ever throughout the Cheltenham Festival this year, whether you are betting on-course, online or via the Tote app. We are guaranteeing a £1 Million Placepot every day, where customers can bet small and win big on our marquee bet. Customers betting with the Tote online last year were over £250 better off to £1 unit stake across the Win singles, and considerably more when betting on the exotics, thanks to the boosts to winnings offered by Tote Guarantee and Tote+ and these are in operation throughout the Festival as they are every day of the racing calendar.
“We will also be running our Tournaments across the week that customers can get involved with as well as the new Tote Fantasy game every day.
“With racecourses and the whole sport directly benefiting from every bet placed with the Tote, both on-course and online, there is no better place for racing fans to bet and we hope to welcome as many as possible to the Tote this Cheltenham week.”
Finally, for those Ten to Follow players in the 2022/23 Jumps Season game, there is still time to take advantage of the transfer window to change up to two horses in their stables and be in with a chance of winning the top prize of £60,000, or one of the cash prizes down to 500th place. Players have until 5pm on Monday 13th March to make their changes.
Danny Mullins ‘Journey to Cheltenham’ Documentary
Out on Thursday 9th March, Tote ambassador, Danny Mullins has given the team incredible access to his daily routine in the build-up to the Cheltenham Festival and his bid to win a third successive Stayers’ on Thursday 16 March with the hotly anticipated, Flooring Porter. Head over to the Tote's YouTube channel to watch this fascinating 45-minute documentary, which includes Danny's adventure into the world of rally driving.
To view the trailer click here - The Journey To Cheltenham: Danny Mullins - Part 2 | 2023 Trailer - YouTube
For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup and @ToteRacing.T
Ends
For further information, please contact:
Harriet Collins
Communications and Corporate Affairs Executive
UK Tote Group
harriet.collins@tote.com
+(0)7827 957 113
Ed Pownall
+44(0)7825 064 776
Notes to editors
About UK TOTE GROUP
UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.
The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.
UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as funding for British horseracing.
The 90-year-old British company is backed by racehorse owners and breeders from around the world. It has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year, alongside an alliance with Tote Ireland.
The Tote employs 200 people who are based in the Tote’s main office in Wigan and a satellite office in London.