TOTE CHAIRMAN’S THOUGHTS - 7 REASONS TO CELEBRATE TWO YEARS OF THE NEW TOTE

Monday 22nd November 2021

Last month marked the two-year anniversary of the UK Tote Group ownership of one of British racing’s most treasured icons: the Tote.

The team, backed by investors who are owners, breeders, and all-round horseracing fans themselves, set out on a mission to return the Tote to the centre of the sport and create a modern business for this decade and beyond.

Despite the challenges the whole world has faced in the last 18 months, I’m delighted to say that our progress so far has been brilliant. There’s been the launch of the new website (tote.co.uk) and App, as well as a range of other exciting developments.

To celebrate this milestone, I’ve picked 7 highlights from the last year:

After a busy year the Tote team are looking forward to more exciting developments for the business in 2022

  1. Growth of World Pool in partnership with the Hong Kong Jockey Club and racecourses and their media rights partners:

    • 17 World Pool events at British and Irish meetings in 2021 – up from 6 in 2020

    • £363 million bet into World Pools events in Britain and Ireland

    • 15% higher return with the Tote on World Pool days compared to industry Starting Price

  2. Development of the Tote platform with the added capability of up to 6,000 bets being processed in a second

  3. 25% growth in active Tote customers in 2021

  4. 39% growth in the UK Pool

  5. Big wins for Tote customers - with £352,901 being the biggest Scoop6 win of the year and £59,208 the biggest placepot dividend of the year

  6. Improved and market leading value of customers with Tote Guarantee and Tote+

  7. Coming back together as a team in our Wigan HQ and London office – a real highlight for all of us!

Ensuring value for Tote customers, while being a safe place to be, and collaborating with international partners have all been guiding themes throughout this year.

The journey is well underway, but there’s still plenty to do to ensure we achieve our long term ambition of putting the Tote right back at the heart of British racing.

There are many more important steps to take, and I look forward to updating you on what 2022 brings for the Tote.

For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup and @ToteRacing.

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